ENTERTAINMENT, TOURISM & EXPERIENCE
Design experiences that matter. Maximize value from demand. Scale growth through AI.
Combining deep expertise with data and AI capabilities to drive growth, innovation and sustainable business models
Tourism, hospitality, sport and the cultural and creative industries are being reshaped by a rare convergence of forces. Audiences and travelers now expect seamless, customized, on-demand experiences across every channel, while AI-driven search and discovery are changing how they choose, making their attention harder than ever to win and keep. Revenue models are shifting, moving from attendance and pricing strategy alone to revenue optimization through ancillaries, distribution, licensing and IP, while platforms and intermediaries capture a growing share of the value. At the same time, investment funds are transforming hospitality and leisure portfolios, while operators must create the experience of tomorrow and protect margins against rising costs. For public authorities and territories, new public-private models must be defined to secure and develop their assets.
We help operators, investors and private as well as public institutions to turn this disruption into a competitive advantage. By merging the best of leisure consulting with data and AI technologies, we are proud to accompany our clients from strategy definition to operational execution.
Where we work
Infrastructure & Asset Strategy
Creating competitive advantage and innovative models for hospitality and leisure destinations, from strategy and feasibility to operating models and launch
AI Transformation & Operational Excellence
Improving end-to-end performance across venues, events and the hospitality industry, from AI framing and use-case definition through to implementation
Growth and Value Add Strategy
Shaping development strategies, growth roadmaps and supporting investment funds across the deal lifecycle: market studies, buy-side and vendor due diligence, asset transformation projects, and upside strategies that turn assets into performance
Intelligent Revenue Optimization
Growing sites and operators' revenue across ticketing, dynamic pricing, distribution, marketing, sponsorship and partnerships, with dedicated expertise in optimizing ancillaries: retail, F&B, MICE and merchandising
Leveraging Customer Data
Capturing customer data to deliver optimized marketing strategies and end-to-end digital transformation, from CRM to GenAI-powered assistants, strengthening conversion and loyalty
Market & Destination Strategy
Assisting markets, regions and public authorities develop their tourism, cultural and sporting strategy, including destination marketing, economic-impact studies, tourism and cultural master plans that shape territorial policy and public-private models
Why Talan ?
Leading in leisure consulting
We bring recognized sector depth across entertainment and tourism, acquired by advising most of the sector's leading players, private and public alike, and led by 100+ experts and partners with unique expertise in strategy, data & AI and technology
Accelerating decisions with proprietary assets
A suite of industry-specific proprietary assets, from the sector's first dedicated observatory to geo-intelligence, demand and revenue-mapping accelerators, that speed up every engagement and turn data into decisions
Partnering from strategy to operations
One team frames the strategy, builds and deploys the solution and sustains through change management and day-to-day operations to make it a reality
Providing world-class data and AI expertise
Backed by 2,500+ data and AI specialists and a dedicated R&I lab, we combine fragmented systems into unified data foundations and turn them into measurable P&L impact at scale
Beyond consultants: building a full ecosystem
Operators, architects, urban planners, scenographers, renowned athletes, economists, lawyers, data scientists, AI evangelists: an ecosystem of partners we can mobilize on demand to bring deep industry expertise and see every project through
Delivering every experience in one practice
Across the hospitality spectrum, we bring cross-sector benchmarks and patterns that single-segment specialists cannot match