How one of the world's most visited tourist sites reinvented its commercial offer and optimized its revenues

The Challenge

One of the world's most visited tourist sites needed to renew its commercial offer across food & beverage, retail and merchandise, to match evolving visitor expectations and unlock the full commercial potential of the site. This required a rigorous, evidence-based approach: understanding market trends, benchmarking the existing offer, and defining a renewed positioning across every revenue stream.

The Solution

Talan partnered with the site to deliver a coordinated four-phase engagement: a market study including visitor research to map trends and expectations, a strategic diagnostic of the existing offer, a set of strategic recommendations, and hands-on operational support through implementation.

The work covered the full commercial ecosystem, from fine dining, brasserie and takeaway to the boutique and merchandise offer, aligning each stream with a renewed, differentiated positioning. Our recommendations were underpinned by a prospective price-sensitivity model and a forward-looking business plan, quantifying the revenue potential of each scenario.

We also supported the site in identifying and selecting the best-in-class partners and operators for each domain, from running a Michelin-starred restaurant to operating takeaway services and the retail boutique, ensuring every stream was entrusted to a specialist capable of delivering on the renewed positioning.

The Impact

Five years after the mission, the renewed offer delivered a +47% increase in incremental revenue (base 100 in 2019, measured in 2024). Growth was driven across every stream, a step change that transformed the site's commercial activity into a significantly stronger asset.