Driving digital transformation using an agile approach to employee engagement
BCG is an American global management consulting firm, and one of the “big three” along with McKinsey & Co and Bain & co. BCG came to Talan midway through its 5-year digital transformation programme, initially requiring communications and employee engagement support for the global rollout of its online video conferencing solution.
BCG: Case Study
The Challenge
The aim was to ensure employees fully adopted the video conferencing service and reduce reliance on a legacy audio only tool. Over time this engagement developed to include communications support for other technology rollouts including desktop software updates and new laptop devices. A strategic communications programme was needed to sit alongside the digital transformation, designed to engage employees and bring them on the transformation journey from start to end.
The Solution
Clear and direct messaging from the CIO’s office outlining the overall digital strategy was developed, alongside dedicated communications and training. This was to support the roll out of new technologies and services being delivered. Bright approached this project using agile ways of working to align with the business outcomes and track progress against KPIs. Key activities included:
Creating an internal brand for new technologies.
Ongoing training programme delivered via self-help guides
Measuring communication impact and acting on feedback
Launch announcements and visuals to build early excitement
Developing internal change ambassadors to sustain adoption
Sharing progress updates and communicating challenges openly
The Results
Talan supported BCG in the successful rollout of video conferencing, new laptop devices and critical software updates. Some of the key results achieved over the multi-year programme include:
1500 employees enabled with video conferencing
80% usage of video conferencing tool
411% increase to Devices microsite in first month of comms
85% of employees very satisfied or satisfied with the device
An Inside View
"Talan are a group of very smart and talented people. They helped me develop numerous strategies and the quality of their work has always been very high.”
Christof Recknagel, Global Data Management Director, BCG
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