Delivering seamless change communications
Informa plc is a FTSE 100 globally recognised leader in events, digital services and academic publishing operating in over 30 countries, with more than 12,000 employees.
Informa SCM: Case Study
The Challenge
Migrating brands to a modern platform
Informa needed to migrate multiple media brands from disparate legacy platforms onto a single modern CMS — a complex shift affecting long‑established brands, decades of content and editorial teams across business units. The challenge went beyond technical migration: stakeholders had to adopt new processes, workflows and support structures while maintaining brand integrity and audience engagement. Talan delivered a change communications programme to accelerate adoption, align teams, manage timelines and make the transition as seamless as possible.
The Solution
A two-phased approach
We delivered a two‑phase communications programme grounded in agile principles. Phase one built foundations with stakeholder mapping, personas, KPIs, a clear brand identity and a foundations playbook guiding teams through migration. A central intranet hub hosted training, tools and FAQs, supported by a network of superusers. Phase two ensured sustainability through monthly bulletins, quarterly Town Halls, success stories and iterative intranet updates, giving teams the right information at the right time.
The Results
Accelerating digital transformation
Effective communication and content development played a crucial role in streamlining Informa’s SCM migration process, sharing cross-divisional updates and learnings, and supporting the business in securing further media sites to migrate to SCM. With change communication playing an important role in streamlining and supporting successful site migrations, the cycles are now happening in shorter timeframes, with reduced delays, enabling Informa to accelerate its digitisation and reach its objective more quickly.
Key Findings
As of June 2024
SCM has 30 brands on the platform, with a further 22 planned for 2024
SCM Bulletin
engagement averaged 59%
SCM sites
SCM sites
An Inside View
"Talan (previously Bright) has enabled us to drive the change needed to keep the programme moving at pace. Their agile approach means we can adapt as needed to keep our project teams and brands on track and aligned towards our vision."
Jennifer Tattenbaum, Informa SVP Content & Media Technology
Ready to transform your marketing?
Let’s align your marketing priorities with business goals to drive the outcomes that matter most to your organisation.
Related topics