Micropole* Unveils a Unique Innovation Blending AI, Real-Time Artistic Creation, and EEG Technology

Or when AI transforms emotions into a work of art…

On the occasion of the AI Action Summit and as part of an event organized by Convergence and the Institut Montaigne, Micropole*—an international consulting group specializing in business transformation through Data—unveiled a unique innovation blending EEG technology, artificial intelligence, and real-time artistic creation. Emerging from the Hi’Tech Luxury digital innovation program dedicated to Luxury and Beauty brands, this advancement illustrates Micropole's ambition to imagine, co-build, and deploy innovative solutions that meet the challenges of these exceptional sectors. This innovation is based on Feel’Tech, a pioneering technology and one of the major successes of the program, which pushes the boundaries of sensory and emotional experience.

Named "A Journey of Trust Painted by AI," this immersive installation was unveiled during the exclusive NEO612 evening on February 10th at the Philantrolab.
The experience invites participants to project themselves into 2035 and imagine their future with AI, exploring their relationship with new technologies and the trust they place in them. Their feelings are then materialized in the form of an emotional portrait, illustrating their vision of the future through a unique fusion of colors and emotions.

This digital work, at the crossroads of generative art and technological innovation, embodies the growing dialogue between the worlds of art and luxury. Developed within the Hi’Tech Luxury program, an initiative dedicated to technological advances in the luxury and beauty sectors, Feel'Tech pushes the boundaries of the customer experience by offering a sensory and ultra-personalized approach.

The installation is based on three technological pillars:

• Real-time emotional capture via a state-of-the-art EEG headset.

• Personalized emotional visualization through generative artificial intelligence.

• A unique artistic portrait, blending colors and emotions, projected onto a high-definition screen.

By offering participants a personalized digital artwork, this experience extends the sensory immersion well beyond the event itself. This concept resonates particularly well in the luxury sector, where the quest for exclusivity and emotion is essential. Through this installation, AI becomes a new tool for creation, capable of capturing the invisible to transform it into a unique work of art reflecting each individual.

Participants left with a personalized digital copy of their experience, prolonging the sensory immersion after the event.

According to Marion Scala, Luxury & Beauty Consulting Lead at Micropole*, a Talan company: "With Micropole, we are exploring the potential of emerging technologies to reinvent the emotional and sensory experience in the Luxury and Beauty sectors. This initiative follows the discussions of the AI Action Summit and demonstrates how artificial intelligence, combined with neuroscience, can open new perspectives in the interpretation of emotions and artistic creation."

*Micropole joined the Talan group in October 2024.

The Feel’Tech Innovation

The result of an extensive exploration into the state of mindfulness, Feel'Tech allows for the visualization of a person's emotions related to the five senses. Through its sensors, the EEG headset measures 1,200 data points per second, enabling the real-time analysis of positive emotions felt during the stimulation of one or more senses. The results are often compared to "Proust’s Madeleines." Feel’Tech, acting as a true decision-support tool, revolutionizes the customer experience.