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Lorsque la technologie de pointe rencontre la science des émotions, la découverte olfactive prend une nouvelle dimension.\u003Cbr>Depuis 2015, INITIO Parfums Privés, label olfactif pionnier des fragrances fonctionnelles, dévoile aujourd’hui sa dernière innovation : \u003Cstrong>FEEL LAB EXPERIENCE\u003C\u002Fstrong> [par INITIO].\u003C\u002Fp>\u003Cp>Fruit d’une collaboration inédite avec \u003Ca href=\"https:\u002F\u002Fwww.micropole.com\u002Fsecteur\u002Fluxe-retail\u002Fmicropole-casque-emotions-clients\u002F\" target=\"_blank\" rel=\"noopener\">\u003Cstrong>FEEL’TECH by Micropole\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong>, BrainCo\u003C\u002Fstrong> et le \u003Cstrong>Harvard Innovation Lab\u003C\u002Fstrong>, cette expérience unique transforme la découverte du parfum en une rencontre sensorielle et émotionnelle enrichie par les apports de la\u003Cbr>neuroscience. En reliant le monde physique et digital, elle inaugure une nouvelle génération d’expériences immersives en point de vente.\u003C\u002Fp>\u003Ch2>Sentir. Ressentir. Révéler.\u003C\u002Fh2>\u003Cp>\u003Cstrong>FEEL LAB\u003C\u002Fstrong> s’appuie sur la technologie EEG (électroencéphalogramme), qui mesure l’activité électrique du cerveau en captant les ondes alpha, bêta, delta, thêta et gamma — véritables reflets des états émotionnels et cognitifs.\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fmigrate_images\u002FADDITIONNEL-3-282x300.jpg\" data-entity-uuid=\"b17c09d9-b917-4cce-ae4d-7d7bd5df5271\" data-entity-type=\"file\" alt width=\"282\" height=\"300\" loading=\"lazy\">\u003C\u002Fp>\u003Cp>Pour la première fois dans le retail de niche, les clients peuvent visualiser en temps réel leur réponse émotionnelle à un parfum, transformant ainsi la découverte olfactive en une expérience immersive, intime et mémorable.\u003C\u002Fp>\u003Cp>Concrètement, le client est invité à porter un bandeau EEG de haute précision, équipé de capteurs enregistrant l’activité cérébrale pendant la séance de découverte. Chaque fragrance déclenche une réaction unique, intimement liée à l’histoire émotionnelle, la mémoire et l’état cognitif de chacun.\u003C\u002Fp>\u003Cp>Ces données sont ensuite analysées et traduites en graphes dynamiques, révélant le degré d’alignement et de bien-être entre la fragrance et l’état intérieur du porteur. L’objectif n’est pas d’orienter vers un choix rationnel, mais de guider le client dans la révélation de ses préférences inconscientes et de renforcer son bien-être mental et émotionnel.\u003C\u002Fp>\u003Cp>Au final, le client reste libre de choisir le parfum qui résonne avec son choix conscient, avec la réponse inconsciente de son cerveau, ou avec un subtil équilibre entre les deux — toujours dans une optique d’accroître son sentiment de bien-être global.\u003C\u002Fp>\u003Ch2>Focus sur la technologie au coeur de Feel Lab\u003C\u002Fh2>\u003Cp>\u003Cstrong>FEEL LAB\u003C\u002Fstrong> s’appuie sur l’EEG, qui enregistre en temps réel l’activité cérébrale en décryptant cinq grandes fréquences d’ondes cérébrales :\u003Cbr>\u003Cstrong>Delta (0.5–4 Hz)\u003C\u002Fstrong>: repos profond, régénération physique, ancrage\u003Cbr>\u003Cstrong>Theta (4–8 Hz):\u003C\u002Fstrong> créativité, état méditatif, intuition, mémoire\u003Cbr>\u003Cstrong>Alpha (8–12 Hz):\u003C\u002Fstrong> détente vigilante, relaxation, fluidité mentale\u003Cbr>\u003Cstrong>Beta (12–30 Hz):\u003C\u002Fstrong> concentration, attention, résolution de problèmes\u003Cbr>\u003Cstrong>Gamma (30–100 Hz):\u003C\u002Fstrong> clarté mentale, perception accrue, conscience élargie\u003C\u002Fp>\u003Cp>\u003Cimg src=\"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fmigrate_images\u002FADDITIONNEL-2-282x300.jpg\" data-entity-uuid=\"ec8c9133-e04e-45d4-b64d-ea28987de095\" data-entity-type=\"file\" alt width=\"239\" height=\"254\" loading=\"lazy\">Ensemble, ces ondes dessinent une signature neuronale propre à chaque réaction face à un parfum ou à un stimulus sensoriel. Les données EEG sont ensuite décryptées par un algorithme exclusif d’intelligence artificielle, qui les transforme en un score unique : le \u003Cstrong>FocusCalm Score\u003C\u002Fstrong>, un indicateur biométrique unique de compatibilité émotionnelle et de bien-être ressenti lors de l’exposition.\u003C\u002Fp>\u003Cp>Fiable à plus de 95 % selon les standards scientifiques, le \u003Cstrong>FocusCalm Score\u003C\u002Fstrong> révèle la profondeur avec laquelle un parfum résonne avec le cerveau, jusque dans l’inconscient : plus le score est élevé, plus il révèle l’état de bien-être profond de l’individu.\u003C\u002Fp>\u003Ch2>Une nouvelle ère pour le retail, où la technologie rencontre l'émotion\u003C\u002Fh2>\u003Cp>Porté par une volonté d’aller toujours plus loin, \u003Cstrong>INITIO\u003C\u002Fstrong> réinvente le parfum comme une expérience émotionnelle et de bien-être profond.\u003C\u002Fp>\u003Cp>Avec \u003Cstrong>FEEL LAB\u003C\u002Fstrong>, le client explore une nouvelle facette de lui-même grâce aux neurosciences, en révélant le parfum qui entre en résonance profonde avec son état intérieur.\u003C\u002Fp>\u003Cp>En combinant la technologie EEG de pointe et l’art de la parfumerie, \u003Cstrong>INITIO\u003C\u002Fstrong> permet aux clients d’aller au-delà d’un simple choix conscient d’un parfum : ils peuvent désormais le ressentir, le visualiser et s’y connecter de manière plus intime et personnelle.\u003C\u002Fp>\u003Ch2>Disponibilité\u003C\u002Fh2>\u003Cp>\u003Cstrong>FEEL LAB\u003C\u002Fstrong> sera disponible dès septembre 2025 au flagship \u003Cstrong>Le 320\u003C\u002Fstrong> à Paris, puis dans une sélection de points de vente exclusifs à travers le monde.\u003C\u002Fp>\u003Ch2>À propos d'Initio Parfums Privés\u003C\u002Fh2>\u003Cp>Pionnier des fragrances fonctionnelles depuis 2015, \u003Cstrong>INITIO Parfums Privés \u003C\u002Fstrong>libère le pouvoir invisible du parfum. En hybridant savoirs ancestraux et avancées scientifiques d’avant-garde, le label olfactif français INITIO, crée des fragrances de\u003Cbr>chair et d’instinct, agissantes et addictives, capables de transformer et d’impacter positivement la vie des gens. Chaque fragrance est une substance émotionnelle à haute intensité. Des molécules de pointe conçues pour interagir avec le cerveau,\u003Cbr>déclencher et intensifier les émotions telles que le bien-être, la confiance ou encore le désir.\u003C\u002Fp>\u003Cp>\u003Cstrong>INITIO Parfums Privés\u003C\u002Fstrong> se décline aujourd’hui en quatre collections aux pouvoirs transformateurs : \u003Cstrong>Carnal Blends, Hedonist, Black Gold Project et Absolutes\u003C\u002Fstrong>.  Portées seules ou combinées, ces créations singulières ouvrent l’accès à une\u003Cbr>nouvelle dimension de l’être.\u003C\u002Fp>\u003Cp>Son flagship parisien \u003Cstrong>LE 320\u003C\u002Fstrong>, situé au 320 rue Saint-Honoré à Paris, incarne cet univers visionnaire. Un lieu confidentiel et mystérieux propice aux rencontres, aux échanges pour s’initier au pouvoir des odeurs.\u003C\u002Fp>\u003Cp>www.initioparfums.com\u003Cbr>Contact : Laetitia Emile Zola – Global Head of Press and Public Relations\u003Cbr>laetitia.emilezola@artessencegroup.com\u003Cbr>M: +33 6 10 14 65 00\u003C\u002Fp>\u003Ch2>À propos de Micropole, a Talan company\u003C\u002Fh2>\u003Cp>Créé en 1987, \u003Cstrong>Micropole\u003C\u002Fstrong> est l’expert de référence du conseil dans la transformation des entreprises par la Data & IA.\u003C\u002Fp>\u003Cp>Du conseil à la mise en oeuvre opérationnelle, ses 1300 #Innovative People aident les grands comptes et ETI à prendre un temps d’avance en exploitant tout le potentiel de la Data et créent un impact business positif grâce à l’innovation, qu’elle soit technologique, organisationnelle, de process ou de méthode. Ses 14\u003Cbr>agences sont réparties en France, en Suisse, en Belgique, au Luxembourg, en Espagne et en Chine.\u003C\u002Fp>\u003Cp>\u003Cstrong>Micropole\u003C\u002Fstrong> fait partie de Talan, un groupe international de conseil et d’expertise technologique, qui accompagne et accélère la transformation de ses clients par les leviers de la Data, de l’Innovation et de la technologie.\u003C\u002Fp>\u003Cp>Présent sur 5 continents dans 21 pays, Talan, certifié Great Place To Work, compte plus de 7000 collaborateurs et réalise un chiffre d’affaires de 830 millions fin 2024 et ambitionne de réaliser un chiffre d’affaires d’un milliard d’euros fin 2025.\u003C\u002Fp>\u003Cp>\u003Cbr>Contact : Marion Scala - Consulting Partner – Luxury & Beauty\u003Cbr>mscala@micropole.com\u003Cbr>M +41 76 811 63 75\u003C\u002Fp>\u003Cp>Contact Presse : Profile – Caroline Matuszewski\u003Cbr>cmatuszewski@agence-profile.com\u003Cbr>M: +33 6 35 49 80 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Us",[461,464,467,469,473,477],{"title":462,"url":162,"link_thumbnail":463},"Cultures and Values","https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fw_400\u002Fpublic\u002F2024-10\u002FTALAN-2000-10_0.jpg.webp",{"title":465,"url":201,"link_thumbnail":466},"Join Talan","https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fw_400\u002Fpublic\u002F2024-10\u002FTALAN-2000-18_0.jpg.webp",{"title":22,"url":78,"link_thumbnail":468},"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fw_400\u002Fpublic\u002F2024-10\u002FTalan-PRO-7_1.jpg.webp",{"title":470,"url":471,"link_thumbnail":472},"Recruitment process","\u002Fglobal\u002Fen\u002Fjoin-us\u002Four-recruitment-process","https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fw_400\u002Fpublic\u002F2024-10\u002FTalan-PRO-41_0.jpg.webp",{"title":474,"url":475,"link_thumbnail":476},"Talan 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